We automatically gather certain information about your device when you access the Site, including information about your web browser, IP address, time zone, and some cookies that have been set up on it. Along with this, we also keep track of the specific web pages or items you view while using the site, the websites or search keywords that led you there, and your interactions with the site. This automatically gathered data is what we refer to as "Device Information." We utilise the following technologies to gather Device Information:
Data files known as "cookies" are stored on your computer or device and frequently have an anonymous unique identification. To learn more about cookies and to learn how to turn them off.
"Log files" are used to record activity on the Site and gather information such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
User experience and performance/conversion rates are tracked using "Google Analytics," "Google Ads," "Google Tag Manager," and "Microsoft Bing Ads."
User experience, performance, and conversion rates are tracked by "Hotjar".
Visit the "about Hotjar" section of our support website to learn more about Hotjar. Hotjar helps its users/customers diagnose technical issues and examine user trends in order to improve the experience and service they offer to its end users. Most significantly, the functionality of the Hotjar Enabled Hotjar's services may enhance Site, making them more user-friendly, valuable, and straightforward for end users to use.
We get information about you when you make or attempt to make a purchase through the Site. This information includes your name, billing and shipping addresses, phone number, email address, and payment information (such as credit card numbers and expiration dates). We refer this data to as "Order Information". In this privacy statement, we refer to "Personal Information" to refer to both Device Information and Order Information. What do we do with your private information? To fulfil any orders done through the Site, we use the Order Information that we gather. This includes handling your payment information, setting up shipment, and sending you bill and/or order confirmations. We also employ this Order Information to. We'll also get in touch with you, check our orders for risk or fraud, and, if we have shared your preferences with us, send you information or advertisements about our goods and services. We screen for risk and fraud using the Device Information we gather, specifically your IP address, and utilise it more broadly to enhance and optimise our website (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you live in Europe, you may access the personal data we may have about you and to request its rectification, updating, or deletion. To exercise this right, please get in touch with us using the details provided be details below. If you live in the European Union, please be aware that we are processing your information in order to carry out any contracts we may have with you (such as if you make an order through the Site) or in any other way to further the aforementioned legitimate business purposes. Please be aware that your information will also be sent to countries outside of Europe, such as Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless you ask us to delete this information.